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WAR WALL
RESEARCH PLAN
TREND MATRIX
RESTAURANT OPENING TIMELINE
SOCIAL MEDIA SCAN
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 Using the high-level insights gathered from our large collection of data, we began creating insight frameworks to explore design solutions for the food boom in Savannah. The description of each framework allowed us to dive into what fundamental concepts support the insight. We then reflected on the description and brainstormed what there might be an opportunity for, to change or enable the insight’s core concept. These opportunities supported “How might we?” statements. An example of this would be “How might we connect people’s ‘food personalities’ in a meaningful way?” (on left). These were used as inspiration for the crazy eight’s exercise, which entailed setting a timer for one minute and sketching design solutions. These design solutions were tailored for the Savannah community and included services or products. Insight frameworks were a great tool to help us understand how we were going to approach presenting insight reports to the client.
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2nd International Conference on Food Design Poster
CONCEPT EXAMPLES
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